H&M Metaverse
Client / H&M
Role / Thinking, Art Direction, Motion Capture Direction, Film Direction
Agency / Wildbytes
H&M asked us to design a launch their high-fashion Innovation Circular Design Story collection. We produced the first avatar-based fashion film created in real-time and introduced H&M’s metaverse. Made at a live event, the film featured the guests’ digital doubles dancing in a virtual catwalk while wearing the collection. A project powered by a video game engine and rendered in real-time.
H&M Metaverse
The future of fashion is here. Welcome to H&M Innovation’s metaverse to celebrate Innovation Circular Design Story. We created an immersive experience where guest were embraced by large-scale projections featuring 3D content go H&M’s newly created metaverse, being them the stars of it.
And how was the process?
We recreated the collection in 3D.
We designed a choreography and motion captured it.
To be part of this celebration, we generated custom made avatars for our guests.
And then, where guest were the stars of the first avatar-based film made live.
