Hey, it’s Paula!

I'm Paula Donat, Creative Art Director based in Madrid.

Specialized in developing and conceptualizing captivating ideas and campaigns for Spanish and international brands, crafting immersive visual narratives that transcend traditional boundaries.

My work spans creative direction, conceptualization, brand building, 360 campaign strategy, trend forecasting, creative strategy, art direction, copywriting, brand activation, and cultural research. I shape stories that connect, blending insight-driven storytelling with bold, forward-thinking execution.

For me, it's about daring to be different, pushing creative limits, and embracing the power of boldness. I thrive on crafting innovative approaches that don’t just follow trends—they define them.

I lead diverse teams with enthusiasm and finesse, believing that true creativity happens through collaboration. My experience across industries and formats fuels my commitment to delivering cutting-edge results that make a lasting impact.

Contact
paudorey@gmail.com