Generation Bershka, a fragrance that goes beyond generations
Client / Bershka
Role / Creative Direction, Thinking, Art Direction, Prompt Designer, Video Editing
Agency / Wildbytes
Bershka wanted to launch its new fragrance: Generation Bershka. A fragrance that celebrates the 25 years of generations that have lived within the brand. We ask ourselves, how can we show something as intangible as a perfume? We've embraced the power of artificial intelligence to create an ethereal world of images, styles, feelings, and moments that live inside of G. No single style can fully represent the essence of G, so artificial intelligence, a new paradigm of innovation, was the perfect ally to craft the beautiful chaos of a genderless blend of generations inside G. All under the conceptual umbrella of "Beyond generations", creating a technologically and visually stunning mix of different images, styles and moments that represent Bershka Generation's essence.
Diversity and innovation take center stage to create a brand new bold universe, beautifully crafted through artificial intelligence.
Bershka’s edgy spirit impregnates endless worlds and possibilities created thanks to artificial intelligence. A multiverse where everything can happen and everyone’s invited.
