Bershka MMBRS, More than just a membership—the lifestyle everyone wants to be part of.
Client / Bershka
Role / Creative Direction, Concept, Strategy, Art Direction, Copywriting
Agency / Wildbytes
Bershka is a brand that makes a statement all on its own, celebrating individuality and embracing people of all kinds. Now, they’re leveling up with a membership program that unlocks exclusive perks and rewards for their community. How can all these benefits be communicated? By showcasing the incredible lifestyle that comes with being a member. A bold, straightforward concept: Live like a member. With aspirational, fun, and fresh content, perfectly in sync with Bershka’s audience, this campaign invites everyone to see what’s inside and join the movement
The voice of the membership program is loud and clear: it’s all about Bershka’s community. Fresh, young, cool, and fun—always direct. These messages pack a twist that resonates, breaking down every aspect of the program in a way that’s effortlessly stylish. This creates a powerful presence for Bershka, inviting everyone to dive in and experience what it means to be part of this lively community.
Bershka’s community speaks social, and so do we. With Reels that visually capture the app’s essence—swipe, shop, earn rewards—and TikToks that resonate in Gen Z language, we create a vibrant mirror reflecting the lifestyle of being a member. This is where style meets community, and every swipe brings you closer to the experience.
