Nicki Nicole x Pull&Bear x Roblox
Client / Pull&Bear
Role / Thinking, Strategy, Art Direction, Motion Capture Direction, Show Design, Film Direction & Live Direction
Agency / Wildbytes
Pull&Bear asked us to create a playful and pioneering experience on the metaverse for the opening of the music festival season. We created the very first Nicki Nicole’s Live Concert on Roblox by Pull&Bear. A gamified performance blending music, fashion and art. A groundbreaking musical experience more accessible than ever. Fans could enjoy it live on Roblox, while it was being simultaneously streamed on Instagram and Pull&Bear’s website.
A Roblox world inspired by Jack Sachs’ ilustrations for Pull&Bear at Primavera Sound 2022.
Travel and fly between planets while enjoying the concert from different perspectives. With a variety of surprises, users interacted with Nicki Nicole and meta-danced with their best avatar moves. Travel among planets through immersive portals, fly around while discovering hidden nooks with a jetpack, and Dance Nicki Nicole’s best songs.
Nicki Nicole’s avatar BTS.
We designed Nicki Nicole's avatar, dressed in Pull&Bear, to show her full personality.
