Cupra x Primavera Sound - Dancing Experience

Client / Cupra
Role / Creative Direction, Thinking, Art Direction, Game Design, Choreography Design
Agency / Wildbytes

Cupra has created their own metaverse: Metahype. A place where brands, creators and community meet to empower collaboration and creativity. It’s within this world of infinite possibilities that we were asked to create an engaging and entertaining experience. Dancing Experience: a dance challenge together with Primavera Sound. With four levels to beat, you can test your dancing skills to unlock a dance move at each level as one of your new gestures for your avatar.