Contra el Cáncer Money Box

Client / Asociación Española Contra el Cáncer
Role / Thinking, Strategy, Art Direction
Agency / Isobar

Every year in September the streets of different Spanish cities are filled with AECC volunteers asking citizens for donations for oncological research. In 2020, due to the COVID situation, the volunteers were unable to take to the streets. For this reason, we created a campaign that began with a great challenge: digitize a physical element that everyone has deeply internalized, the AECC's green money box.